Healthcare + Pharmaceutical
Reinvigorate the patient journey with trends that focus on critical care.
Introduction
Whoa. The healthcare and pharmaceutical services sector was pretty shaky there. As the global COVID-19 pandemic sent hospitals and clinics into a critical state of panic, medical and pharmacy staff were overrun with the effects of exhaustion and burnout from long shifts, personnel and equipment shortages to the never-ending waves of infection. It was a rocky time, which led to an influx of services outside of conventional medicine.
While it’s let up, the industry is still dealing with infection rates, inflation, supply chain and continued staffing shortage. But, the outlook is hopeful. And the global market trends support that.
The Trajectory
The industry took quite a hit to morale as workplace stress, growing expenses, reduced medical supplies and elective care overwhelmed staff and patients. It’s on the rebound. Here’s a snapshot of what you can expect:
- Patients are spending more. The average revenue per user (ARPU) is expected to increase to $50.66 USD.1
- Pharmaceutical is booming. The global sector is slated to reach $1.57T USD.2
- Steady growth *mostly* everywhere. While regional pharma sales average 8% across the world, Latin America saw 20%.3
- The global healthcare superpowers. China, the US, Japan, the UK and Canada generate the most revenue from healthcare services.4
- The big spenders and savers. The US, Germany, Switzerland, Norway and Austria lead in total healthcare spending, while India, China, Mexico, Türkiye, Colombia and Brazil spend the least.5
The average revenue per user (ARPU) is expected to increase to
The global sector is slated to reach
Trends that Focus on Critical Care
The global state of healthcare and pharmaceutical is moving in a direction that will lend better support to the patient’s medical journey. It’s about sustaining Quality of Life (QoL) and ensuring that their healthcare results and conversations remain private through fast, automated and accurate solutions. Patients want to be more involved in their own care, and medical professionals and services are investing in technology to ensure they can.
Click through to see the trends reinvigorating the landscape:
Gain Your Industry Ground
The healthcare and pharmaceutical industry is making a comeback. Below are some tips to help you set up your fiscal year goals and accelerate your growth and long-term success.
- Let engagement guide the patient experience. Use the tools you have - back-office, front-office, clinical operations - to identify patient engagement opportunities.
- Don’t discount digital endeavors. Give more healthcare accessibility and engagement opportunities for your higher-need patients with digital channels.
- Consider a central record ecosystem. A holistic, centralized approach empowers everyone (other providers, pharmacists, insurance, and the patient) to be in the same conversation.
- Discover areas you can automate. Lend your admins and medical staff support with patient profile automation at their fingertips to increase productivity and deliver better care.
- Maintain consistent end-to-end messaging. Your patients expect a seamless experience. Let them consume health tips and wellness guidance where and how they prefer.
- Evaluate your medical tech stack. Look to see what tools and technologies make up your tech stack. Do they follow health information privacy compliance standards? Is there room for consolidation or elimination?
- Optimize your call systems. Patients need to be routed efficiently to reach their providers by phone to speak to doctors and nurses, check lab results and Rx as well as schedule appointments.
The AVOXI Platform Solution
Healthcare and pharmaceutical trends are evolving. And to keep pace with the high-touch experiences your customers expect, an all-in-one cloud communications solution can help empower quality interactions for better care across the world in a centralized place. Use our platform to…
Simplify cloud communications.
Patients and their families place their trust in medical care brands and providers– they require immediate assistance for their most critical health questions. Seamlessly transform those experiences with reliable global virtual numbers that connect instantly to your on-premise, virtual or hybrid PBX system.
Intelligently route calls.
Ensure your patients are routed to the right person every time to facilitate the highest quality care whether it’s phone calls or in the exam room. Tailored IVR menus, call forwarding, queue callback and failover routing can help your teams provide a continuously-connected, high-touch experience for urgent patient needs and medical customer requests.
Refocus, re-engage and surrender the silos.
Quickly and easily integrate with your CRM, helpdesk or chat tool to hyper-personalize the customer experience using feature-rich communications and automated workflows - all within a single platform.
Set goals and measure success.
Proactively monitor team performance, patient phone calls and trends with advanced analytics. Dive into the front and back end of your data to gauge the quality of the conversations, plus the audio quality itself to reduce frustration among your patients. When call service is reliable, communication is more effective.
Citations
- “Health Care - Worldwide: Statista Market Forecast.” Health Care - Worldwide, Statista, https://www.statista.com/outlook/dmo/ecommerce/beauty-health-personal-household-care/health-care/worldwide.
- Global Pharmaceuticals Industry Analysis and Trends 2023, Globe Newswire, 17 Jan. 2020, https://www.globenewswire.com/news-release/2020/01/17/1972092/0/en/Global-Pharmaceuticals-Industry-Analysis-and-Trends-2023.html. Accessed 8 Nov. 2022.
- Van Arnum, Patricia. “Pharma Industry Outlook: The Challenges and Opportunities.” Pharma Industry Outlook: The Challenges and Opportunities, DCAT Value Chain Insights, 7 Apr. 2022, https://www.dcatvci.org/features/pharma-industry-outlook-the-challenges-and-opportunities/.
- “Health Care - Worldwide: Statista Market Forecast.” Health Care - Worldwide, Statista, https://www.statista.com/outlook/dmo/ecommerce/beauty-health-personal-household-care/health-care/worldwide.
- “Health Resources - Health Spending - OECD Data.” Health Spending, OECD Data, https://data.oecd.org/healthres/health-spending.htm.
- “2020 State of Telemedicine Report.” Doximity. https://c8y.doxcdn.com/image/upload/v1599769894/Press%20Blog/Research%20Reports/2020-state-telemedicine-report.pdf